Plans and Pricing
AI is available under three plans. Choose the plan that fits your location usage and billing preference. All prices are in USD and billed monthly per enabled location.
Feature | Pay-Per-Use | AI Employee Growth | AI Employee Unlimited |
|---|---|---|---|
Price | Token cost only | $50/month | $97/month |
Conversation AI | At token cost | 1,000 Agent responses/month | Unlimited |
Voice AI (Inbound, Outbound, Widget) | Voice + token cost | 100 AI Agent minutes/month | Unlimited |
Reviews AI | $0.01/ review | Unlimited | Unlimited |
Content AI | $0.063/image and $0.0945/1,000 words | Unlimited | Unlimited |
Voice AI Prompt Optimizer | Free 20mins/day/location, then at applicable Voice AI Rate | 100 minutes/month, then at pay per use rate | Unlimited |
Ask AI | At token cost | Usage included | 3x usage included |
AI Studio | At token cost | Usage included | 3x usage included |
Funnel AI | Included | Included | Included |
Workflow AI | Included | Included | Included |
Email AI | Included | Included | Included |
Agent Studio | At token cost | At token cost | At token cost |
Note: Phone System charges still apply to all phone calls regardless of plan. Text and call charges are billed separately.Pay-Per-Use
No monthly subscription fee for AI features. Usage is billed at token cost based on the models and actions used. This plan applies to any location that is not on AI Employee Growth or AI Employee Unlimited.
Note: Voice AI Prompt Optimizer is an AI Employee Plus feature. It includes 20 minutes per day per location. After the included 20 minutes are used, additional Prompt Optimizer usage is billed at the applicable Voice AI rate.
AI Employee Growth Plan
Available for $50/month per enabled location. Includes predictable monthly limits across the AI suite, ideal for scaling teams that want cost visibility without overage surprises.
Included monthly limits:
- 1,000 Conversation AI Agent responses
- 100 Voice AI minutes (covers inbound, outbound, and widget usage combined)
- Unlimited Reviews AI
- Unlimited Content AI
- 100 minutes Voice AI Prompt Optimizer for a month
- Ask AI usage included
- AI Studio usage included
Overages: Once a monthly limit is reached, additional usage is automatically billed at pay-per-use rates. Access is not paused or interrupted.
Fair use policy: Unlimited usage is subject to the platform's Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, the platform may throttle, limit, require service upgrades, or terminate access with or without notice
AI Employee Unlimited Plan
Available for $97/month per enabled location. Provides unlimited usage across every AI Agent and copilot, subject to fair use.
Included features:
- Unlimited Conversation AI
- Unlimited Voice AI (inbound, outbound, and widget)
- Unlimited Reviews AI
- Unlimited Content AI
- Unlimited Voice AI Prompt Optimizer
- Ask AI (3x usage included)
- AI Studio (3x usage included)
Fair use policy: Unlimited usage is subject to the platform's Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, the platform may throttle, limit, require service upgrades, or terminate access with or without notice
Note: Agent Studio is not included in any subscription plan and remains pay-per-use across all plans.Product Pricing Details
Each product below shows which plan covers it, any included limits, and the pay-per-use rates that apply when usage exceeds plan limits or when on Pay-Per-Use.
Ask AI
- AI Employee Growth: Usage included.
- AI Employee Unlimited: 3x Usage included.
- Pay-Per-Use: At token cost.
Ask AI is available on all plans. Usage is measured in 5-hour windows. Each plan has its own usage limit within that window. AI Employee Unlimited includes 3x the limit of AI Employee Growth. If a limit is reached, access resets at the end of the 5-hour window. On Pay-Per-Use, Ask AI is billed at cost based on the models and actions used during the session.
Ask AI session cost can vary based on:
- Task complexity
- Number of user messages
- Number of AI turns
- Number of actions prepared or completed
- Whether approvals are required
- Whether visual rendering or image generation is used
- Whether external data, web content, or connected platform data is used
- Whether the task creates or updates assets within the platform
Use the Ask AI Sessions Pricing Overview article for detailed examples of how different task types affect cost.
Conversation AI
- AI Employee Growth: 1,000 Agent responses/month. Overages billed at pay-per-use rates.
- AI Employee Unlimited: Unlimited, subject to fair use.
- Pay-Per-Use: Token-based billing.
How Conversation AI Cost Is Calculated
Conversation AI pricing is based on token usage. Tokens are small units of text used to measure how much information is sent to the AI model and how much text the AI generates in response.
Conversation AI usage has two parts:
Token type | What it means | Examples |
|---|---|---|
Input tokens | Text sent to the AI model | Customer messages, conversation history, AI instructions, contact details, and knowledge-base content |
Output tokens | Text generated by the AI model | AI replies, suggested responses, and generated messages |
To estimate Conversation AI cost, calculate the input token cost and output token cost separately, then add them together.
Step | What to calculate | Formula |
|---|---|---|
1 | Input token cost | Input tokens ÷ 1,000,000 × input token price |
2 | Output token cost | Output tokens ÷ 1,000,000 × output token price |
3 | Total estimated cost | Input token cost + output token cost |
Example:
If a conversation uses 100,000 input tokens and 25,000 output tokens on a model priced at $1.25 per 1M input tokens and $10.00 per 1M output tokens, the estimated cost would be $0.375.
Usage type | Tokens used | Rate | Calculation | Cost |
|---|---|---|---|---|
Input tokens | 100,000 | $1.25 / 1M tokens | 100,000 ÷ 1,000,000 × $1.25 | $0.125 |
Output tokens | 25,000 | $10.00 / 1M tokens | 25,000 ÷ 1,000,000 × $10.00 | $0.25 |
Total estimated cost | — | — | $0.125 + $0.25 | $0.375 |
Why Two Conversation AI Conversations May Cost Different Amounts
Two Conversation AI conversations can have different costs because pricing is based on token usage.
A conversation with short messages and short AI replies will usually use fewer tokens. A conversation with more back-and-forth messages, longer AI replies, more conversation history, or larger knowledge-base content will usually use more tokens.
Because of this, two conversations using the same AI model can still have different costs depending on how much text is processed and generated.
Conversation AI token rates
Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|
OpenAI | Chat GPT-5 | $1.25 | $10.00 |
OpenAI | Chat GPT-5 Mini | $0.25 | $2.00 |
OpenAI | Chat GPT-4.1 | $2.00 | $8.00 |
OpenAI | Chat GPT-4.1 Mini | $0.40 | $1.60 |
Voice AI
- AI Employee Growth: 100 AI Agent minutes/month covering inbound, outbound, and widget usage combined. Overages billed at pay-per-use rates.
- AI Employee Unlimited: Unlimited, subject to fair use.
- Pay-Per-Use: Three-component billing: Voice Engine + TTS + LLM token cost. Phone System charges apply separately.
How Cost is Calculated
Step | What to calculate | Formula |
|---|---|---|
1 | Voice Engine cost | Call duration in minutes × Voice Engine rate |
2 | TTS cost | Call duration in minutes × selected TTS rate |
3 | LLM token cost | Total call tokens ÷ 1,000,000 × selected LLM model price |
4 | Total estimated cost | Voice Engine cost + TTS cost + LLM token cost + applicable Phone System charges |
Voice AI Cost Formula
Use this formula to estimate the total cost of a pay-per-use Voice AI call:
Total estimated cost = call duration in minutes × (Voice Engine rate + selected TTS rate) + LLM token cost + applicable Phone System charges
Where:
Formula item | Meaning |
|---|---|
Call duration | Total length of the Voice AI call or session in minutes |
Voice Engine rate | Refer to chart below |
Selected TTS rate | The per-minute rate for the selected TTS provider/model |
LLM token cost | Cost based on the AI model used and the number of tokens processed |
Phone System charges | Separate telephony charges that may apply to phone calls |
Example: 10 minute Call using OpenAI TTS
If a Voice AI call lasts 10 minutes and uses OpenAI TTS, the estimated AI voice cost before LLM tokens and Phone System charges would be $0.60 before LLM token usage and Phone System charges.
Cost component | Rate | Calculation | Cost |
|---|---|---|---|
Voice Engine | $0.045/min | 10 × $0.045 | $0.45 |
OpenAI TTS | $0.015/min | 10 × $0.015 | $0.15 |
Estimated AI voice cost | — | $0.45 + $0.15 | $0.60 |
Why Two Voice AI Calls May Cost Different Amounts
Two Voice AI calls with the same duration can still have different costs because the final cost depends on more than call length.
Voice AI cost can vary based on the selected TTS provider, selected AI model, token usage, and any applicable Phone System charges. For example, a call using a premium TTS provider or a higher-cost AI model may cost more than another call of the same length.
Calls with more back-and-forth conversation, larger knowledge-base context, or longer AI responses may also use more tokens, which can increase the final cost.
Voice Engine Rate
The Voice Engine rate is the per-minute Voice AI processing charge. If you are reviewing historical usage before May 20, 2026, you may see older bundled Voice AI pricing.
Effective date | Voice Engine rate |
|---|---|
May 20, 2026 onward | $0.045/min |
TTS Provider Rates
TTS, or text-to-speech, is the provider/model cost for generating the AI’s spoken response.
TTS provider | Model | TTS rate | Effective date |
|---|---|---|---|
OpenAI | TTS | $0.015/min | April 20, 2026 |
Cartesia | TTS | $0.015/min | April 20, 2026 |
ElevenLabs | V3 | $0.170/min | April 20, 2026 |
ElevenLabs | V2.5 | $0.035/min | May 20, 2026 |
External Voice AI model pricing
If you choose an external AI model such as Google Gemini, OpenAI GPT, or Anthropic Claude to power Voice AI, model usage is billed based on the selected model.
Provider | Model | LLM model price / 1M tokens |
|---|---|---|
Google | Gemini 2.0 Flash | $0.10 |
Google | Gemini 2.0 Flash Lite | $0.075 |
Google | Gemini 2.5 Flash | $0.30 |
Google | Gemini 2.5 Flash Lite | $0.10 |
OpenAI | GPT-4o Mini | $0.15 |
OpenAI | GPT-4o | $2.50 |
OpenAI | GPT-4.1 Nano | $0.10 |
OpenAI | GPT-4.1 Mini | $0.40 |
OpenAI | GPT-4.1 | $2.00 |
OpenAI | GPT-5 Nano | $0.05 |
OpenAI | GPT-5 Mini | $0.25 |
OpenAI | GPT-5 | $1.25 |
Anthropic | Claude 4.5 Sonnet | $3.00 |
Anthropic | Claude 4.0 Sonnet | $3.00 |
Anthropic | Claude 3.7 Sonnet | $3.00 |
Anthropic | Claude 3.5 Haiku | $0.80 |
Note: Two Voice AI calls with the same duration can cost different amounts. The TTS provider, AI model, token usage, and Phone System charges all affect the final cost.Voice AI Prompt Optimizer
- AI Employee Growth: 100 minutes/month. After the 100 included minutes are used, additional usage is billed at the applicable Voice AI pay-per-use rate.
- AI Employee Unlimited: Unlimited, subject to fair use.
- Pay-Per-Use: Free 20mins/day/location, then at applicable Voice AI Rate.
Agent Studio
Important: Agent Studio is not included in any subscription plan. It remains pay-per-use across Pay-Per-Use, AI Employee Growth, and AI Employee Unlimited.Agent Studio includes multimodal and specialized AI capabilities. Usage is charged based on model token usage, API usage, searches, or content-generation units depending on the feature used.
Agent response generation
Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|
OpenAI | GPT-5 | $1.25 | $10.00 |
OpenAI | GPT-5 Mini | $0.25 | $2.00 |
OpenAI | GPT-5 Nano | $0.05 | $0.40 |
OpenAI | GPT-4.1 | $2.00 | $8.00 |
OpenAI | GPT-4.1 Mini | $0.40 | $1.60 |
OpenAI | GPT-4.1 Nano | $0.10 | $0.40 |
External APIs
Feature | Provider | Price |
|---|---|---|
Web Search | Tavily | $0.01/search |
Multimodal and specialized models:
All prices are in USD. Third-party model prices are subject to change by the provider and may vary based on model version, quality, modality, or service tier.
Video generation:
Content type | Provider | Model | Price | Unit |
|---|---|---|---|---|
Video | Gemini | Veo3 Fast | $0.15 | Second of video |
Video | Gemini | Veo3 | $0.40 | Second of video |
Image generation:
Content type | Provider | Model | Quality | Size | Price | Unit |
|---|---|---|---|---|---|---|
Image | OpenAI | DALL-E 3 | Standard | 1024 × 1024 | $0.04 | Image output |
Image | OpenAI | DALL-E 3 | Standard | 1024 × 1536 / 1536 × 1024 | $0.08 | Image output |
Image | OpenAI | DALL-E 3 | HD | 1024 × 1024 | $0.08 | Image output |
Image | OpenAI | DALL-E 3 | HD | 1024 × 1536 / 1536 × 1024 | $0.12 | Image output |
Text generation:
Content type | Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|---|
Text | OpenAI | GPT-4.1 | $2.00 | $8.00 |
Text | OpenAI | GPT-5 Mini | $0.25 | $2.00 |
Speech:
Content type | Provider | Model | Price | Unit |
|---|---|---|---|---|
Speech | OpenAI LLM | GPT-4o Mini | $0.15 | 1M text tokens |
Speech | OpenAI LLM + TTS | GPT-4o Mini | $0.60 | 1M text output tokens |
Speech | OpenAI TTS | GPT-4o Mini TTS | $12.00 | 1M audio output tokens |
Workflow AI
- AI Employee Growth: Included.
- AI Employee Unlimited: Included.
- Pay-Per-Use: Included.
Workflow AI pricing depends on the action used.
Premium Workflow AI actions
Workflow AI tool/action | Pricing |
|---|---|
Decision Maker | $0.01/execution |
Intent Detection | $0.01/execution |
Summarize Text | $0.01/execution |
Translate | $0.01/execution |
Free Workflow AI tools
Workflow AI feature | What it does | Pricing |
|---|---|---|
Workflow AI Builder | Lets Workflow AI create workflows from a simple prompt, with multi-language support | Free; limit resets within 24 hours |
Generate with AI | Generates AI content for SMS, email, code, and other workflow-related content | Free; limit resets within 24 hours |
External AI models in workflows
If you use OpenAI or another external model inside a workflow, such as through a GPT workflow action, external model usage is billed according to the relevant model/API pricing.
Workflow Pro Plan for bulk premium actions
For higher premium-action volume, accounts can use Workflow Pro plans to bulk-purchase premium executions at lower overage rates.
Tier | Monthly price | Included executions/month | Overage rate |
|---|---|---|---|
Free | $0 | 100 free lifetime executions | $0.01/execution |
Starter | $10/month | 10,000 | $0.008/execution |
Growth | $25/month | 30,000 | $0.006/execution |
Scale | $50/month | 65,000 | $0.004/execution |
Funnel & Website AI
- AI Employee Growth: 1,000 prompts/day per location.
- AI Employee Unlimited: 1,000 prompts/day per location.
- Pay-Per-Use: 1,000 prompts/day per location.
Funnel & Website AI helps users build and edit funnels or websites with prompts.
Feature | Rate limit | Pricing |
|---|---|---|
Build funnels and websites with AI | 1,000 prompts/day per location | Free |
Content AI
- AI Employee Growth: Unlimited, subject to fair use.
- AI Employee Unlimited: Unlimited, subject to fair use.
- Pay-Per-Use: Billed per image or per 1,000 words.
If Content AI is billed as pay-per-use, the following rates apply:
Content type | Pricing |
|---|---|
Image | $0.063/image |
Text | $0.0945/1,000 words |
Reviews AI
- AI Employee Growth: Unlimited, subject to fair use.
- AI Employee Unlimited: Unlimited, subject to fair use.
- Pay-Per-Use: $0.01 per review.
If Reviews AI is billed as pay-per-use, the following rate applies:
Product | Pricing |
|---|---|
Reviews AI | $0.01/review |
AI Studio
AI Studio is currently in Labs and will remain free until September 1, 2026.
Starting September 1, 2026, AI Studio will be available with the following pricing:
- AI Employee Growth: Usage Included.
- AI Employee Unlimited: 3x Usage Included.
- Pay-Per-Use: At Token Cost.
Usage is measured in 5-hour windows. Each plan has its own usage limit within that window. AI Employee Unlimited includes 3x the limit of AI Employee Growth. If a limit is reached, access resets at the end of the 5-hour window.
Billing and Administration
Rebilling AI Usage to Locations
AI usage may be charged to your account first and then rebilled to connected accounts when supported by your plan and rebilling settings.
AI Employee rebilling can be enabled in Account Settings. Accounts must be on the $497/month plan to rebill AI Employee usage.
Usage-based services are typically funded through the Account Wallet. Common wallet-funded services include the Phone System, Email System, AI usage, Email Validation, Autocomplete Addresses, and Workflow Premium Features.
Important: For product-specific rebilling behavior, always review the relevant AI product section and confirm the account's rebilling settings before quoting client-facing pricing.How to Review AI Usage and Charges
Admins can review supported AI usage in the AI Suite. The AI Suite is available for Admins. It includes account-level breakdowns, but it is not accessed from individual account pages.
The AI Suite provides an account-level view of:
- AI spend
- Token usage
- Total transactions
- Pay-per-use charges
- Product-level usage
- Model-level usage
- Billing mode
- Cost breakdowns
- Transaction-level details
Glossary
Common billing and technical terms used throughout this document.
Term | Meaning |
|---|---|
Pay-per-use | Usage is billed only when a supported AI product generates billable activity. |
Token | A unit used to measure AI model input and output. Longer prompts, longer responses, retrieved knowledge, and more conversation turns usually use more tokens. |
Input tokens | Text, instructions, context, or knowledge sent to the AI model. |
Output tokens | Text generated by the AI model. |
Voice Engine | The per-minute voice processing charge used in Voice AI pricing. |
TTS | Text-to-speech. This is the per-minute voice provider/model cost used when the AI speaks during a call or voice session. |
Phone System charges | Separate telephony charges for phone calls. These still apply even when Voice AI Inbound is covered by AI Employee Unlimited. |
Fair usage | Usage protections that may throttle, limit, pause, or reset access after a usage threshold is reached. |
Overage | Usage beyond the included limit on a subscription plan. Overages are billed at pay-per-use rates. |
Account Wallet | The funding source for usage-based services such as the Phone System, Email System, AI usage, and Workflow Premium Features. |
Frequently Asked Questions
Q: What happens when I hit the monthly limits on AI Employee Growth?
Once a monthly limit is reached — such as 1,000 Conversation AI responses or 100 Voice AI minutes — additional usage is automatically billed at pay-per-use rates. Access is not paused or interrupted.
Q: Does the 100 Voice AI minutes on AI Employee Growth cover inbound, outbound, and widget calls?
Yes. The 100 AI Agent minutes on AI Employee Growth applies across all Voice AI usage types — inbound phone calls, outbound phone calls, and the Voice AI widget. Combined usage counts toward the same monthly limit.
Q: Why can Voice AI still create charges even on a subscription plan?
Subscription plans cover AI usage, but Phone System charges still apply to all phone calls. On AI Employee Growth, Voice Engine, TTS, and LLM token costs also apply once the 100-minute limit is exceeded.
Q: Why do two Voice AI calls with the same duration cost different amounts?
The time-based parts may be similar, but token usage can vary depending on the conversation length, number of turns, prompt size, retrieved context, and selected model.
Q: Where can I see AI usage charges?
Account Admins can use the AI suite at the Account level to review supported AI product usage, token usage, transaction counts, pay-per-use charges, and transaction-level details.
Q: Are Workflow AI Builder and Generate with AI billed through AI credits?
No. These features are free with fair-usage protections. If a user reaches the daily limit, access resets within the reset window.
Q: Does Content AI always create pay-per-use charges?
Content AI is included for supported usage on AI Employee Growth and AI Employee Unlimited. On Pay-Per-Use, or when usage exceeds plan limits, Content AI is billed at pay-per-use rates for text and image generation.
Q: Is Agent Studio included in any plan?
No. Agent Studio is pay-per-use across all plans — Pay-Per-Use, AI Employee Growth, and AI Employee Unlimited.
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